We all know how tricky it can be for business owners to get their promotional strategy right. There are many different ways you can lose money on ideas that produce less than perfect results. The last thing you want is to spend thousands on a TV ad and then discover it made little difference to […]
Make marketing strategy easy by understanding how customers make purchasing decisions about your product. One of these three formulas explains why your customers buy from you and how you can persuade them to stick with your brand. 1. Mass Market Selling: The Learning Hierarchy The hierarchy of effects is a marketing concept that most business […]
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